St. Pölten University of Applied Sciences

Applied Crisis Communication

  • Fachhochschulzertifikat
  • Extra occupational
  • German
  • 1 Semester
  • St. Pölten and FH Campus Wien

Become an Expert in the “Supreme Discipline of PR”. For a company or an organisation to weather crisis situations and maintain a positive image, it takes highly trained specialists. In other words: you! To master situations like these, you need to be proficient in professional crisis communication and familiar with its interfaces to crisis management. Our further education programme offers a concept that is unique in the Austrian higher education landscape in the sense that it creates useful links between these two areas and underpins them with practical exercises.

 

Course Contents

In addition to the theory and practice of crisis communication, the participants of the programme learn how to use the various communication instruments and channels in a targeted manner. They acquire knowledge on special disciplines of crisis communication such as

  • Change Communication
  • Investor Relations
  • Litigation PR
  • Public Affairs

Specialisation Offers and Practice Simulations

Several different specialisation offers allow you to choose individual focus areas. The further education programme also includes diverse practice simulations such as:

  • Social Media Exercises
  • Interview Training
  • Preparing and Holding a Press Conference
  • Fireside Chats with Experts

Real Case Simulation as Programme Finale

To conclude the further education programme, you need to successfully complete a practically relevant crisis communication and management exercise with a duration of twelve hours. The simulation takes place in real time and in line with the provisions of the National Crisis and Disaster Management (SKKM). This gives you the opportunity to prove your acquired competencies.

Curriculum

  • Introductory unit (optional) 1 ECTS
  • Initial exercise, basic principles of crisis communication | SKKM exercise 1 ECTS
  • Basic principles of crisis communication 1 ECTS
  • Crisis communication channels | Social media exercise 1 ECTS
  • Special areas of crisis communication | Case study 1 ECTS
  • Crisis exercise (SKKM) | Reflexion 1 ECTS

Entry requirements

Persons with PR experience looking to receive further training in the special area of crisis communication and in crisis management General university entrance qualification is a prerequisite.

Appointment

Application mode:
For more information visit: https://www.fhstp.ac.at/en/academic-studies-continuing-education/digital-business-innovation/applied-crisis-communication

Start of studies:
Annually in september

Study information days:
For more information visit: https://www.fhstp.ac.at/en/academic-studies-continuing-education/digital-business-innovation/applied-crisis-communication

Tuition fee:
EUR 2,900 + ÖH contribution

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