Fit for digitization
Digitization is changing economies and business administration: new digital technologies are impacting, e.g., business models, production processes as well as personnel recruitment. The master’s degree program “Digital Transformation Management” prepares students to actively support companies and administrations in all things digital.
The degree program focuses on topics that deal with the major questions of technological change: digitization and management, e-business, digital marketing, data science and technology. These are the five major fields and each of them are covered in detail in the degree program. Students learn the changes that are necessary in the management of companies and how strategy, business models as well as the expectations of employees have to be adapted due to these changes. Digital transformation impacts how companies function internally, how companies communicate with customers and business partners, how data affects business success or even what role technology will play in companies in the future.
All of these aspects are covered in terms of practical relevance: students of the master’s degree program Digital Transformation Management over the course of their studies will - by using case studies - accompany a firm as it undergoes it own digital transformation. This “continuous case study” spans all four semesters and is an integral part of the degree program. Thus, students develop the skills needed to support companies during a digital transformation as well as its administration.
The degree program is based on close cooperation with companies both domestically and internationally. Students can make initial contact with businesses already during their studies and, thus, can position themselves already with potential employers. The range of jobs in this field are diverse and can vary between strategic and planning activities of a Chief Digital Officer, defining the marketing agenda of a Chief Marketing Officer, up to the conception and management digitization projects as a Digital Project Manager.