University of Applied Sciences BFI Vienna

Public Relations

  • MSc
  • Extra occupational
  • German
  • 4 Semester
  • Wohlmutstrasse 22
  • 20 Places
Application period
from 18.09.2019 to 10.10.2020

The master's course MSc Marketing & Business Management teaches and trains you in the areas "New Media" and "Economics" at the highest level and in a mix unique throughout Austria. Here you develop innovative marketing strategies in and for companies, realize them in detail and implement them sustainably. Successful lecturers from academia and practice will provide you with the necessary knowledge and skills. Thus your further career in marketing management gets two valuable impulses: from science and from current market developments.

Learning Content 1st Semester

  • Business English
  • Basics Marketing
  • Gender & Diversity
  • Basics general Business Administration
  • Basics of Public Law
  • Basics of Economics
  • Creativity Techniques
  • Marketing Communication I
  • Marketing
  • Research
  • Organizational Development
  • Advertising and Media Planning
  • Business and Corporate Law

Learning Content 2nd Semester

  • Budgeting and Key Figure Analysis
  • Distribution
  • Introduction of Scientific Work
  • Start-up Management
  • Consumer Behaviour
  • Marketing English
  • Marketing Controlling
  • Marketing Communication II
  • Project Management
  • Accounting, Controlling - Accounting, Accounting
  • Seminar Disposition and Research Design

Learning Content 3rd Semester

  • Business Communication
  • Digitization & Search Engine Marketing
  • International Marketing & Intercultural Management
  • Brand Management
  • Marketing Communication III - Conflicts & Change
  • Media
  • Social Media Communication & Online Marketing
  • Master Seminar
  • Master Thesis & Audit

Entry requirements

University degree (bachelor or higher) in a related subject or completion of a BFI Vienna preparatory course in marketing or at least three years’ professional experience including marketing or marketing-related responsibilities and an appropriate level o

Appointment

Application mode:
Written application, Interview

Admission procedure:
written application, structured interview

Tuition fee:
EUR 10,500 (VAT exempt)

Internship:
no

More Studies
Business
  • FHWien der WKW
  • Bachelor degree programme
  • Extra occupational
Business
  • FHWien der WKW
  • Master degree programme
  • Extra occupational
Business
  • FHWien der WKW
  • Master degree programme
  • Extra occupational