As a sales manager, you are largely responsible for the success of a company. You will help develop and formulate corporate strategies, derive sales strategies and concepts based on them and implement measures together with your sales team. As a sales manager, you are a strong link in the company, as an interface to marketing and customer relationship management as well as an important external touchpoint to the customer. The digital change poses major challenges for companies and thus also for sales. Markets have become more volatile, dynamic and complex. But customers, who are the focus of every sales organization, have also changed in the course of digitization. This applies to decision-making processes and information gathering as well as the expectations of customers.
This course provides you with the skills to actively help shape the future as sales experts. You will gain a comprehensive understanding of modern sales management, the management of a sales department and the digital transformation in sales. This enables you to derive strategies for change processes and to set important impulses for the future of every company.
The Master Degree Programme in Sales Management offers:
- all skills related to sales management in order to fulfil challenging tasks in this field, from strategy development to practical implementation
- all personal competences to fulfil management tasks
- the skills to meet future challenges of smart industries, corporate digitalisation and sustainable business leadership in a self-confident way
- a high level of business English
