Our graduates are in demand where a holistic, strategic view of communication problems and solutions is required before pure specialization. The training objective is clearly to prepare students for leadership and management tasks.
Focus & Qualifications
Good communication management should and can be learned! We teach our students to analyze complex situations and to make the correct strategic decisions for successful integrated communication management.
Our Master’s graduates are communication professionals with a broad, theoretically sound expertise. They plan strategies and work on creative solutions to attain communication goals both efficiently and sustainably. They know about the structures and connections in media and communication and can make an important contribution to the success of the company as a whole.
Study focus:
- Clear focus on integrated communication management, i.e. maximum communication impact and efficiency through the networking of individual measures
- Teaching team and leadership skills in order to prepare for management tasks in leading positions
- Innovation in Digital Communication and Web Analytics Lab
- Practical projects with exciting companies
- Internationality through offered Summer School and possible semesters abroad
Highlights
- Communication professional in 2 years with leadership and management skills
- Optimal mix of analysis, strategy and creativity
- Strategy (by Affiliate Network of the Harvard Business School)
- Innovation in Digital Communication and Web Analytics Lab
- Internationality through offered Summer School and possible semesters abroad
