In just two years, we can prepare you to work as a communications professional with leadership abilities: In an increasingly complicated world with ever-changing challenges and possibilities, individuals who can retain an overview and act strategically and collaboratively are in high demand. You will create strategies and develop innovative solutions as part of this degree program to accomplish the communication aim effectively, data-based, morally upstanding, and sustainably in a digitalized environment.
Highlights
- Communication professional in 2 years with leadership and management skills
- Optimal mix of analysis, strategy and creativity
- Strategy (by Affiliate Network of the Harvard Business School)
- Innovation in Digital Communication and Web Analytics Lab
- Internationality through offered Summer School and possible semesters abroad
Focus & Qualifications
- Strategic communications management with a focus on data-based and digital communications
- Clear focus on integrated communications management, i.e. networking of all analog and digital communications measures (internal/external)
- Sustainability and ethics in communications
- Dealing with transformation processes on a global level incl. change management
- Team and leadership skills such as leadership communication, conflict management and negotiation training for a complex, digital working world
- High practical relevance through projects with exciting companies
