Designing digital communications is an essential task in every organisation. On the degree programme you will learn to systematically structure content so that it supports the organisation’s goals, focuses on the needs of the users, and can be effectively employed by all those involved.
Key topics
- Strategic conception of the content of an organisation
- Analysis of all the facts which are important for content
- Implementation in the organisation and change management
- User-experience design for content
- Content marketing
- Enterprise content management
