The design of digital communication is of great importance for all organisations. In this course, you will learn how to systematically design content in such a way that it supports the organisation's goals, is user-oriented and can be optimally implemented by everyone involved.
Content Design
You will learn how to create user-centred web content and carry out the necessary user research. You will also look in depth at techniques developed in search engine optimisation - SEO for short - to identify the needs of users.
Content marketing
Organisations need strategies for content on the web. They therefore deal with the development and implementation of strategies for digital communication. You will learn how to define corporate goals, what means can be used to achieve them and how to measure whether you are successful in the Content Marketing focus. Finding topics, storytelling and building communities are important learning topics.
Content operations
You will learn how to plan editorial workflows and realise web publications as part of a team. We also teach you the skills to create text, image, video and audio content and to manage and publish web content efficiently and in a media-friendly way.
In the focus on corporate content management and content operations, you will learn how to model and structure corporate content in such a way that it is easy to maintain and manage.
