Are you interested in the latest trends and technologies and want to know how they can be used strategically to develop innovative business models? The Bachelor’s program in Digital Business combines cutting-edge digital technologies, AI skills and in-depth business knowledge to give you a comprehensive understanding of digital transformation. Together, we will develop the Swiss army knife of digitalization and let you become part of a community of innovative thinkers driving the digital revolution.
Highlights
“The Swiss army knife for digital transformation“: linking digital technology with economically viable applications
New specialization option “AI for Business”: Dealing with the challenges and handling of AI-based information systems
Development of professional communication skills
Interactive business simulations (business games), case studies and practical projectswith partner companies from the business world
Focus & Qualifications
Graduates of the Bachelor’s Degree Program in Digital Business will co-create the Digital Transformation at the interface between business and information technology:
- They are capable of developing economically successful usage scenariosfor digital technologies and of winning other people over with their ideas.
- They can test and evaluate technical options, select suitable IT solutions and facilitate development and implement projects.
- They master methods for the analysis and the sustainable design of data structures, enterprise and IT architecture, business processes and business models.
- They distinguish themselves from others with their professional communication approach towards users, technical experts and economically responsible executives alike.
