FH Kufstein Tirol

Digital Marketing

  • MA
  • Extra occupational
  • German
  • 4 Semester
  • Kufstein
  • 25 Places

The Master's program in “Digital Marketing”, studied part-time in parallel with employment, concentrates on building competence at the interface of marketing, creativity & web combined with social competences and the acquisition of leadership qualities.

DIGITAL MEDIA PROFESSIONALS

New media are bringing wide-ranging changes to societies and markets. Media-based communication pervades everyday life. Companies as well as consumers respond to the new communicative environment created by blogs and social networks like Facebook and Twitter, combined with conventional media channels. In this knowledge society, under the rising influence of digital communications, graduates in Digital Marketing form the increasingly important interface between companies and individual members of the public: professional use of media is indispensable to business success.

CORE COMPETENCES IN MARKETING, COMMUNICATION & WEB TECHNOLOGY

The Master’s degree program is addressed to people in employment with a with a strong interest in marketing and a pronounced technological affinity. Focal points consist in business-related training with focus on digital marketing management as well as a well-founded knowledge of media and technological developments in communication. Important aspects include user-centered cross-media production of content within the context of successful content marketing, suitable social media deployment and the sensible integration of various channels in an omnichannel marketing strategy. Graduates are optimally prepared for leadership positions due to their comprehensive knowledge in the core areas of digital marketing – combined with leadership-relevant social skills and practical project management abilities acquired through company projects. Study times (Friday afternoon and Saturday) are optimally tailored to the requirements of employed students.

Entry requirements

- Completion of a specialized Bachelor’s degree or degree course (technical college or university) or equivalent post-secondary degree
- Practical work experience
- Good English skills

Appointment

Application mode:
Online application

Application time:
https://www.fh-kufstein.ac.at/eng/Apply/Guidelines-for-Applicants

Appointment for the admissions process:
https://www.fh-kufstein.ac.at/eng/Apply/Guidelines-for-Applicants

Admission procedure:
Admissions Interview, either online via MS Teams or on site at the campus in Kufstein. Weighting: 80% admissions interview, 20% professional experience.

Start of studies:
Winter semester (end of september)

Study information days:
Open House: 03.12.2022; 04.02.2023; 18.03.2023; 22.04.2023

Tuition fee:
Per semester: tuition € 363.36 plus Austrian Student Union Fee

Internship:
No

More Studies
Engineering
  • University of Applied Sciences Wiener Neustadt
  • Master degree programme
Engineering
  • FH Upper Austria
  • Bachelor degree programme
Engineering
  • FH JOANNEUM
  • Course
  • Extra occupational