Our part-time Master's in Digital Marketing emphasizes developing expertise at the intersection of marketing, creativity, and web technology, while also incorporating social skills and leadership training. It’s your career springboard to the future of marketing!
This program focuses on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.
What You Will Learn
- Designing and adapting digital campaigns
- Identifying current technologies and trends
- Analysing key figures relevant to the online sector
- Creating content for websites, branding and customer engagement
- Developing and implementing concepts and strategies for the defined target group
- Recognizing and analyzing customer requirements
- Planning, designing and implementing social media projects
- Strategic use of social media
Popular Occupational Fields
- Marketing & Communications Manager
- Social Media Manager
- Customer Experience Manager
- Media and communication consultant
- SEO/SEA Manager
