FH Kärnten

Digital Marketing & Sales

  • Bachelor of Arts in Business
  • Full-time
  • English
  • 6 semesters
  • Villach
Application period
from 01.11.2023 to 15.07.2024

This spanking new bachelor program offers a comprehensive approach to digital marketing and sales. You will learn how to develop effective strategies for different online channels, such as social media platforms, search engines or digital marketplaces. Additionally, you will acquire skills in content creation that is tailored towards specific target audiences.

Digital Marketing & Sales describes the use of digital channels, such as the internet, social media, or mobile apps, to promote and sell products or services. In today’s digital age, it is essential for businesses of all sizes to have a strong online presence to reach and engage with their target audience.

A degree in Digital Marketing & Sales offers numerous advantages to graduates: expertise that is in high demand, diverse career prospects, global reach, the opportunity to work creatively and the ability to deliver data-driven decision-making and measurable results. Our bachelor program stands out due to the applied student experience, industry connections, specialized study areas and up-to-date curriculum. Through real-world projects and internships, you can apply theoretical knowledge effectively. Industry connections provide networking opportunities, while specialized courses allow you to focus on your specific interests. The curriculum ensures you stay informed about latest trends and technologies, preparing you for the dynamic digitized business landscape.


Digital Marketing & Sales offer students a general business degree in English with a specialization in marketing and sales. The job prospects with a bachelor’s degree in this field are excellent. The large number of international and national job openings with a corresponding skills profile shows this in particular. These include positions such as digital marketing manager, social media manager, content marketing manager, brand manager, CRM manager, event marketing manager, international marketing manager, performance marketing manager or sales manager. However, as the subject area and associated job requirements constantly evolve, continued high demand for graduates can be expected.

Entry requirements

In order to be admitted into a bachelor degree program at the Carinthia University of Applied Sciences at least one of the following criteria must be fulfilled:

- Secondary School Leaving Certificate (Austrian ‘Matura’ or an equivalent international certificate)
- Higher education (University) entrance examination certification


Application mode:

Admission procedure:
Admission interview

Start of studies:

Tuition fee:
386,06 € per semester

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