Interactive Media and Games Business - the bachelor degree programme for professional skills focusing on interactive media and business administration.
In a unique way, the programme combines the know-how of interactive media (XR, VR, AR)/games with profound, comprehensive knowledge of business administration.
Agile project management methods, Game Design, Balancing, as well as numerous relevant topics form the core of the course. Selected representatives of the creative industries as lecturers ensure practical and application orientation.
The study programme includes the development of interactive (game) environments and their preparation for productive application.
Graduates are thus in a position to support production management in selecting suitable business models and to provide advice on their strategic orientation. In addition, graduates can actively participate in the entire process of Interactive Media & Game Development from the first idea to production and marketing.
Graduates of the Interactive Media and Games Business bachelor programme have excellent job prospects in the digital sector of the creative industries as well as in traditional companies.