St. Pölten University of Applied Sciences

Marketing & Communication*

  • BA
  • Full-time
  • German
  • 6 Semester
  • FH St. Pölten
  • 60 Places

Welcome to the World of Marketing!

The bachelor degree programme Marketing & Communication is the ideal preparation for a career in Austria and abroad. Seize this chance to profit from excellent know-how, a strong practical orientation and fascinating specialisation opportunities: event management, advertising, public relations, and media & communication planning.

*previsously Media- and Communication Consulting

Course Contents

This full-time degree programme turns you into a marketing all-rounder in only three years: you develop communication concepts, get to know the most important methods and instruments, and work on concrete projects. Furthermore, you improve your foreign-language skills and deepen your basic knowledge through a vocational internship.

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6).

Fondation modules (semesters 1-3)

  • economics
  • marketing
  • media
  • communications
  • advertising
  • public relations and event management
  • market research and social sciences
  • communication and foreign language skills

Specialisations (semesters 4-6)

In the advanced stage of the programme, students specialise by selecting two of the following four elective modules.

  • Event Management
  • Media and Communications Planning
  • Advertising
  • Public Relations

Career prospects

As a graduate, you will be sought-after in the labour market and work for renowned companies and agencies.

  • Planning and implementation of communication campaigns in advertising, media, PR, online and dialogue marketing agencies
  • Event management
  • Experts in specialist departments (advertising, PR, event, marketing, market and media research, online) of companies
  • Head of research studies in market and opinion research institutes
  • Independent activity in the field of marketing

Entry requirements

General university entrance qualification or a relevant professional qualification


Application mode:
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Application time:
For application deadlines visit:

Appointment for the admissions process:
For admission dates visit:

Admission procedure:
Online application, written entrance test (knowledge test and English) and personal interview

Start of studies:
annually in September

Tuition fee:
EUR 363.36 + ÖH contribution

in the 6. semester

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