The newly designed Bachelor's degree programme in Technical Sales and Marketing offers students a unique combination of practical teaching content from the fields of technology, sales and marketing. Graduates of the programme receive comprehensive training in these three business areas and are thus able to successfully implement projects and tasks. Our graduates maintain an overview and find holistic and efficient solutions to problems.
Innovative use of digitalisation
Digitalisation and artificial intelligence play a major role in the degree programme: students learn to use the possibilities of state-of-the-art digital technologies in the sales process, for example augmented reality (AR), which can be used to make product presentations more interactive and vivid. Students are also digitally "screened" during sales training sessions and receive digital biodynamic feedback in order to gain an even better understanding of the processes and procedures that take place in their own bodies during a sales pitch.
Up to 50% online
Due to the high proportion of online teaching, the programme takes sufficient account of the needs of working students.
Students are offered a wide range of opportunities to gain intercultural experience in an international environment. In addition, some courses are held in English in order to further develop students' language skills.
Typical professional fields that are open to you after graduation:
- Sales Manager
- Marketing Manager
- Key Account Manager
- Account Manager
- Customer Relationship Manager
- Product Manager
- Pre-Sales Manager
- After-Sales Manager
- Project Manager
- Team Leader
- Business Developer
- Innovation Manager