We educate you as general communication professionals: In a constantly changing world of communication, it takes professionals with an overview. The degree program therefore offers you broad, in-depth and comprehensive know-how in all analog and digital communication disciplines such as marketing, advertising, PR and internal communication. In addition, this program is entirely taught in English. Thanks to the high level of practical orientation, you are ready for a job in a digitally networked international media world after graduation.
Highlights
Interlinking of digital and classic communication channels
Storytelling, image editing, video and audio production
Social media, content creation and influencer marketing as elective
Real assignments with clients in business field projects
Focus & Qualifications
All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
Creative aspects of corporate communication including content creation and use of digital tools
Social skills such as presentation techniques and working in a team
Using the knowledge gained directly in business field projects and case studies
Focus on sustainability and Sustainable Development Goals
Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.
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