Your degree focuses primarily on the core subjects of business administration and economics. The modular programme gives you the specialist knowledge needed to work within company and departmental structures and processes. This enables you to perform and manage a wide range of activities in various different organisations later on when you begin your career.
A blend of corporate communications, project management and digital skills
In the second and third year of the programme you will supplement your management expertise with in-depth knowledge gained in the International Project Management, Corporate Communications and Digital Transformation modules. There’s no need to make a firm decision about the direction you want to take: the programme offers you the best of all three worlds.
A unique community from day one
You can feel the unique IMC spirit wherever you go at the university. Here, you’re more than just a number – every student receives personal support and has the chance to play to their individual strengths. One of the stand-out features of the Business Administration degree programme is the popular buddy system – during your first year, students from later semesters are on hand to provide advice and suggestions. This guarantees that your degree gets off to a great start.
Studying with fellow students from all over the world means you can start building up a network of international contacts from your first day. You also have the option of gaining international experience on a semester abroad at one of our numerous partner universities in your second year.
All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.