After completing a master’s degree programme Business Administration – in the specialisation International Marketing & Sales, you consider the areas of marketing and sales as one, focusing on the digitalisation and internationalisation of the sales organisation.
Following your studies Business Administration – in the specialisation International Marketing & Sales, you work for companies that seek to capture global markets or expand further. You know and understand the roles and processes involved in the marketing and sales of international organisations, analyse market potential and tap into new markets. You develop sales concepts and implement them globally in a multi-channel environment. You are familiar with the risks associated with international sales and know how cultural and socioeconomic factors influence markets. You also understand the content and relationships of success-critical marketing and sales processes.
