Well-founded business knowledge and modern management know-how are not only crucial toward ensuring entrepreneurial success, but also prerequisites toward successfully following a career in business and management. The Business Management Bachelor Programme offers budding young executives a wide-ranging, multifaceted university education, which is designed to provide them with the skills necessary for them to take on any professional challenges that they may face in the future.
• business, technology and social skills tailored and blended to meet the demands of the „old“ and „new“ economy
• unique course syllabus in the field of entrepreneurship, managerial accounting and marketing
• professional and comprehensive education in modules (e.g. management, information technology, human resources, business environment, law)
• very good cultural mix of students – frequent foreign student visits
• excellent career offers from the local/regional industries
Students can specialize in the following fields:
Controlling & Finance, Marketing & Relationship-Management, Operations Management, Human Resource Management