FHWien der WKW

Content Production & Digital Media Management

  • BA
  • Extra occupational
  • German
  • 6 semesters
  • Vienna
  • 30 places

The part-time, evening Bachelor’s degree program in Content Production & Digital Media Management prepares journalists and career changers for working in a trimedial newsroom or, more broadly, for trimedial journalism, so that they will be able to professionally conceive and design audio, video and image content for online journalism.


Focus & Qualifications

The Bachelor’s degree program in Content Production & Digital Media Management teaches students the following skills and qualifications:

  • Knowledge of different presentation techniques
  • Knowledge of all areas of media and communication
  • Basic knowledge of topics relevant to society
  • Knowledge of the theory und professional practice of journalism mediation
  • Specialist and generalist knowledge in the areas of politics, culture, society etc.
  • Knowledge of the production process in media and of how to use TV and radio equipment, cutting software and editing software
  • Ability to prepare multi-media content (print, online, audio and audiovisual media) from content in different genres and for all media, and the editing of media products
  • Knowledge of business administration for the media and communications industry
  • Knowledge of the practical relevance of labor law, business law, media law and copyright
  • An overview of different application systems
  • In-depth knowledge of the most important production systems
  • Knowledge of all important theories and models in journalism and communication science
  • Knowledge of the textual and formal basis of academic writing


  • Journalistic basics
  • New media
  • Journalism & media studies
  • Media law
  • Media economics
  • Internship

Entry requirements

University entrance qualification or professional qualification with additional examinations


Application mode:

Application time:
January 11 – April 4, 2022

Appointment for the admissions process:
March, April, May

Admission procedure:
Online registration, sending application documents, computer-based admissions test, degree-program specific admissions procedure (application video and opinion piece)

Start of studies:

Study information days:
Dates on the website: https://www.fh-wien.ac.at/en/?cat=64&post_type=event#start

Tuition fee:
Euro 363.36 per semester (excl. Austrian students’ union fee)

15 weeks

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