We educate you as general communication professionals: In a constantly changing world of communication, it takes professionals with an overview. The degree program therefore offers you broad, in-depth and comprehensive know-how in all analog and digital communication disciplines such as marketing, advertising, PR and internal communication. In addition, this program is entirely taught in English. Thanks to the high level of practical orientation, you are ready for a job in a digitally networked international media world after graduation.
Focus & Qualifications
- All communication disciplines such as public relations, advertising and internal communications with a focus on digital media
- Creative aspects of corporate communication including content creation and use of digital tools
- Social skills such as presentation techniques and working in a team
- Using the knowledge gained directly in business field projects and case studies
- Focus on sustainability and Sustainable Development Goals
- Specialization in electives such as social media, content creation and influencer marketing, data driven marketing and event management & live marketing etc.
Degree Program Focus:
- Communicative skills and social skills are perfected in the form of workshops
- Integrated communication concepts are created together with business partners
- A clear focus on innovative developments and trends in communication (e.g. digitalization)
- Specialization within the framework of six extensive electives (5th and 6th semester, 144 teaching units)
– New Media
– Event Management
– Creative Design
– NPO Communications
– Marketing & Sales – Business Controlling
– Communication, Marketing & Sales in European Markets
