Using digital media to create value - Austria's first FH/Uni Master's program
Digital media and technologies are increasingly shaping the business world. These are changing competition in digital business and require new, innovative business models. The first FH/UNI Master's degree programme in Digital Business Management deals with this dynamic competitive environment, which is characterized by the sustainable digitalization of business processes, new entrepreneurship, global markets, interculturality and the increasing importance of cross-channel e-commerce and marketing measures as well as networking.
The Master's in Digital Business Management aims to train experts who take on managerial, advisory, general entrepreneurial or independent activities in the field of digital media. Graduates are able to use digital media to create value and design digital processes in the best possible way. DBM graduates are able to use suitable methods and tools to make strategic decisions and to coordinate and implement them in companies.
