The commercial world is increasingly being shaped by the use of digital media and technologies. These change the face of competition in digital business and lead to new, innovative business models. The term digital business describes the strategic extension of conventional business fields or their reorganization on the basis of changed market laws and market positioning. The first FH/UNI Master’s degree programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized market.
Leadership and management competence, Professional competence in digital business and marketing, Strategic aspects of digital business, Business models and project management, E-business and e-commerce, Digital business and supply chain information management Marketing in digital business, Media competence, Methodological competence and academic research, Innovation and implementation competence