FH Upper Austria

Digital Business Management

  • MSc
  • German
  • 4 Semester
  • alternately at the JKU Linz and at the Upper Austrian
  • 30 Places
Application period

The commercial world is increasingly being shaped by the use of digital media and technologies. These change the face of competition in digital business and lead to new, innovative business models. The term digital business describes the strategic extension of conventional business fields or their reorganization

on the basis of changed market laws and market positioning. The first FH/UNI Master’s degree programme Digital Business Management (DBM) concerns itself with the characteristics of this dynamic competitive environment that is shaped by increasing digitization of the value chain and the enterprise processes, new entrepreneurship and global markets, interculturalism, increasing significance of strategic positioning and marketing, strong market dynamics as well as increasing transparency and interconnectedness of a globalized market.

Leadership and management competence, Professional competence in digital business and marketing, Strategic aspects of digital business, Business models and project management, E-business and e-commerce, Digital business and supply chain information management Marketing in digital business, Media competence, Methodological competence and academic research, Innovation and implementation competence

Entry requirements

Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level.


Application mode:

Application time:

Appointment for the admissions process:
after the closing dates for applications

Admission procedure:
Previous academic achievement and interview

Start of studies:

Study information days:

Tuition fee:
For students from EU and EEA countries: EUR 363.36 per semester + ÖH (Austrian Student Union) contribution  For students from non-member states: EUR 726.72 per semester + ÖH (Austrian Student Union) contribution. Merit-based scholarships are available.

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