Digital Marketing (full-time)

This program focuses on developing skills in digital marketing management, media, and the latest communication technologies. Students learn to create user-centered, cross-media content, with generative AI playing a key role. Hands-on projects and personalized electives prepare graduates for leadership positions in the marketing and communications industry. The blend of subject matter expertise, social skills, and project management skills makes them highly sought-after experts in the digital world.

What You Will Learn

• Designing and adapting digital campaigns
• Identifying current technologies and trends
• Analysing key figures relevant to the online sector
• Creating content for websites, branding and customer engagement
• Developing and implementing concepts and strategies for the defined target group
• Recognizing and analyzing customer requirements
• Planning, designing and implementing social media projects
• Strategic use of social media

Popular Occupational Fields

• Marketing & Communications Manager
• Social Media Manager
• Customer Experience Manager
• Media and communication consultant
• SEO/SEA Manager

Appointment

Application mode:
Online application

Application time:
https://www.fh-kufstein.ac.at/en/admissions/admission-deadlines

Appointment for the admissions process:
https://www.fh-kufstein.ac.at/en/admissions/admission-deadlines

Admission procedure:
Admissions Interview, either online via MS Teams or on site at the campus in Kufstein. Weighting: 90% admissions interview, 10% professional experience.

Start of studies:
Each winter semester (end of september)

Study information days:
Open House: 29.11.2025; 31.01.2026; 18.04.2026

Tuition fee:
Per semester: tuition € 363.36 plus Austrian Student Union Fee

Internship:
No