FH Campus 02

Digital Marketing Management

  • MA
  • Extra occupational
  • German
  • 4 Semester
  • Graz
  • 30 Places
Application period
from 15.11.2023 to 31.05.2024

A whole new era is dawning for marketers. Technological developments such as artificial intelligence are creating innovative platforms that enable companies to shape the customer journey in a completely new way. This digital revolution opens up exciting new opportunities for you to advance your career in digital marketing. Our master's program will help you combine your skills in the key areas of technology, management, and marketing to develop effective solutions and respond quickly to market trends.

This degree program provides you with the skills to actively shape the future as a specialist in digital marketing. You will gain a comprehensive understanding of digital transformation, customer behavior and data management. This will enable you to derive strategies for change processes and set important impulses for the future of every company. Your studies will focus on key areas such as marketing analytics, the advanced application of artificial intelligence, defining target groups and effectively addressing them through SEO and SEA, generating leads through targeted social media campaigns, increasing conversion rates and customer retention through efficient marketing. As a "University of Applied Sciences for Business", we offer experienced lecturers from the business world who will prepare you specifically for your professional success with real challenges.

The part-time master's program deepens your understanding of digital transformation and data management and emphasizes the central role of marketing in this change. At the same time, you will be prepared for managerial positions through comprehensive training in social and methodological skills. Potential professional positions therefore include Head of Marketing, Performance Marketing Manager*, Campaign Manager*, Customer Insight Analyst, Social Media Manager* and Marketing Project Manager*. With our master's degree program, you are ideally equipped to succeed in these varied fields of work.

Entry requirements

The admission requirement for the Master's degree programme in Digital Marketing Management is a completed Bachelor's degree in a relevant subject or an equivalent degree from a recognized domestic or foreign post-secondary educational institution.

The two-tier system of academic education also gives graduates of other fields of study and other domestic and foreign universities the opportunity to enter the Master's degree program at CAMPUS 02.

At least 40 ECTS from business subjects (e.g. business administration, cost accounting, accounting, controlling, business law...) must be completed. Of these, at least 5 ECTS credits must be from sales market-oriented subject areas (e.g. marketing, sales, communication, market research, ...).

These 40 ECTS credits can be completed by the end of the degree program.

Proficiency in the German language is a general admission requirement.


Application mode:
Online application with CV, motivational letter, exposé and ECTS-list for proof of admission criteria

Application time:
15.11.2022 bis 31.05.2023

Appointment for the admissions process:
ongoing from January to June 2024

Admission procedure:
exposé, admission interview

Start of studies:

Study information days:
You find all dates for your informationdays on our website at http://www.campus02.at

Tuition fee:
EUR 363,36 per term for EU-citizens plus ÖH fee (currently EUR 22,70), others please refer to: https://en.campus02.at/application-and-admission/study-information/tuition-fees-and-contributions/?noredirect=en_US


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