A whole new era is dawning for marketers. Technological developments such as artificial intelligence are creating innovative platforms that enable companies to shape the customer journey in a completely new way. This digital revolution opens up exciting new opportunities for you to advance your career in digital marketing. Our master's program will help you combine your skills in the key areas of technology, management, and marketing to develop effective solutions and respond quickly to market trends.
This degree program provides you with the skills to actively shape the future as a specialist in digital marketing. You will gain a comprehensive understanding of digital transformation, customer behavior and data management. This will enable you to derive strategies for change processes and set important impulses for the future of every company. Your studies will focus on key areas such as marketing analytics, the advanced application of artificial intelligence, defining target groups and effectively addressing them through SEO and SEA, generating leads through targeted social media campaigns, increasing conversion rates and customer retention through efficient marketing. As a "University of Applied Sciences for Business", we offer experienced lecturers from the business world who will prepare you specifically for your professional success with real challenges.
The part-time master's program deepens your understanding of digital transformation and data management and emphasizes the central role of marketing in this change. At the same time, you will be prepared for managerial positions through comprehensive training in social and methodological skills. Potential professional positions therefore include Head of Marketing, Performance Marketing Manager*, Campaign Manager*, Customer Insight Analyst, Social Media Manager* and Marketing Project Manager*. With our master's degree program, you are ideally equipped to succeed in these varied fields of work.
