St. Pölten University of Applied Sciences

Digital Media Management

  • MA
  • Extra occupational
  • German
  • 4 Semester
  • St. Pölten
  • 20 Places

Immerse Yourself in the World of Digital Media Management*

Our master degree programme is the ideal preparation for leadership positions in media management and related fields. As a student of this programme, you are also part of the master class “Media Content & Data Management” where you acquire the digital know-how and economic competencies required for meeting the challenges of a constantly changing media industry.

*subject to accreditation by AQ Austria | The curriculum of Digital Media Management has been realigned.

Course Contents

You acquire competencies in the following areas:

  • Media structures and international media markets
  • Management & economics
  • Digital technologies & platforms
  • Digital publishing
  • Content & data management
  • Entrepreneurship & business planning
  • etc.

In addition to the basics of the professional field in the areas of economics, law, and management, this programme teaches you digital skills and know-how in scientific working.

Career Prospects

Graduates of this study programme are ideally trained for leading positions in the field of Digital Business as well as other functions in the TIME sector (telecommunications, information, media, entertainment).

The economic and technical management training opens up career opportunities in digitally oriented areas including the following functions:

  • Management von (digital-born) media companies
  • Management of transformation processes (with a focus on digitalisation)
  • (Cross-media) content management of digital media
  • Content and data management
  • Application of digital methods such as AI, Data & Visual Analytics, etc.
  • Business and strategy development for digital media products, business models, and services
  • Company foundation /start-up

Entry requirements

Completion of a relevant bachelor degree programme at a university of applied sciences or completion of an equivalent study programme at an accredited Austrian or foreign post-secondary educational institution with least 180 ECTS credits and a duration of at least six semesters.


Application mode:
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Application time:
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Appointment for the admissions process:
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Start of studies:
annually in September

Tuition fee:
EUR 363.36 + ÖH contribution

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