St. Pölten University of Applied Sciences

Digital Media Management

  • MA
  • German
  • 4 Semester
  • St. Pölten
  • 22 Places

You feel at home in the digital world?

Audible, Netflix, Amazon Prime Video, Disney+, Spotify, ... Participate actively in shaping the innovative media world of tomorrow! This master degree programme not only provides you with a good basic knowledge of economics and communications but also helps you gain the practical know-how required for an activity in strategic management, business development or (digital) marketing and sales. We promote entrepreneurship and start-up thinking and support you in the foundation of your own company.

Course Contents

Basic courses

In the first semester, you receive an introduction to all sub-areas of digital media management, e.g. content management, convergence management, international media markets, financing and cost management, marketing and distribution, web analytics and SEO or IT and information management.

Advanced courses (2nd to 3rd semester)

In addition to the compulsory modules, two advanced modules can be selected from three elective modules:

  • Innovation & Business Development
  • Content & Programme Management
  • Marketing & Sales

Entrepreneurial Thinking and Projects

Practical and applied research is experienced in the third and fourth semesters. In projects, you work out methodically supported solutions for business problems, e.g. in the areas of idea management, change management, business planning or business development (in cooperation with the study programme Digital Media Technologies). The concept of entrepreneurship is solidified in interdisciplinary courses.

Study programme completion (4th semester)

In the fourth semester, students write their Master's thesis and learn the most important aspects of entrepreneurship and digital commerce as well as soft skills (interviewing, moderation, pitching & sales).

Career Prospects

The master degree programme Digital Media Management offers the best possible preparation for management positions in the field of Digital Business and for other functions in the TIME sector (telecommunication, information, media, entertainment). The sound economic training and specialisation possibilities open additional doors for you in other digitally oriented business sectors as well:

  • Innovation & Business Development
  • Content & Programme Management
  • Marketing & Sales

Entry requirements

Completion of a relevant bachelor degree programme at a university of applied sciences or completion of an equivalent study programme at an accredited Austrian or foreign post-secondary educational institution with least 180 ECTS credits and a duration of at least six semesters.


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Application time:
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Start of studies:
annually in September

Tuition fee:
EUR 363.36 + ÖH contribution

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