The Entrepreneurship & Tourism Master’s degree offered by MCI aims to contribute to the professionalization of entrepreneurship in the leisure and tourism industry. The program incorporates current challenges faced by the industry to enable students to recognize and make use of the resulting opportunities for enterprises. It furthermore aims to create a general awareness of trends and current developments in international tourism. Two of the central processes currently affecting the industry are digitization and constantly changing consumer behavior.
MAJOR STRATEGIC MANAGEMENT & TOURISM
- Entrepreneurship & Leadership Skills
- Destination & Innovation
- International Tourism & Markets
- Family Business Management & Business Planning
MAJOR MARKETING MANAGEMENT & TOURISM
- Entrepreneurship & Leadership Skills
- Marketing Management
- Destination & Innovation
- International Tourism & Markets