In the Bachelor’s programme in International Business Administration, you will learn to understand and actively engage with economic relationships in a global context. You will address current challenges of international markets and develop a solid understanding of business processes in an interconnected world.
The focus lies on practical content from areas such as finance, marketing, human resource management, and international business leadership. You will analyse economic structures, compare business models across borders, and develop strategic thinking for entrepreneurial decision-making.
Through individual specialisations, you can tailor your economic interests – interdisciplinary, application-oriented, and with a view to diverse career opportunities both at home and abroad or for pursuing a Master’s degree.
