A Bachelor’s degree in Journalism & Media Management trains students to become qualified journalists and media managers in just three years. It brings together application-oriented knowledge from the areas of print, TV and video, radio and audio as well as new media with approaches from journalism, media and communication science, as well as teaching legal basics and business skills.
Focus & Qualifications
The Bachelor’s degree program in Journalism & Media Management teaches students the following skills and qualifications:
- Practical journalism for all types of media (print, radio, TV, online): writing texts, research, source work, interview techniques, editing TV and radio contributions, how to act in front of the camera.
- Media technology: journalistic media production and media design, knowledge of technical systems, techniques for creating journalistic material, radio and TV editing.
- Media and journalism ethics: fundamentals of media ethics, ethics in journalism, knowledge of practically relevant dilemmas, consideration of integrity and personal responsibility.
- Media in society: economic and political environment for media companies, analysis of current affairs.
- Media law: media law, copyright law, labor law, freedom of the press and the boundaries of professional conduct, journalistic duty of care.
- Language skills: English for journalists and courses taught in English.
- Media management: program planning, advertisement sales, accounting, editorial management, HR management, strategic management, quality management, distribution, marketing.
- Communication science: knowledge of scientific methods of communication, theoretical approaches and subject areas, analysis of communication processes.
- Social skills: reasoning, presentation techniques and exercises, communication and presentation in media jobs, moderation, conflict management.
