The Management, Communication & IT study program targets all those intending to shape the future with modern leadership and innovative digitization approaches. With its successful integration of management, communication, and IT with social media, the program provides the ideal basis for a successful career.
The Management focus addresses issues of digitization, management control, production planning, system planning and system implementation, logistics, accounting, information systems, theories of communication, business intelligence, business analytics, and project management.
The Digital Media focus, on the other hand, deals with communication theory, media economics, information logistics, communication planning with respect to social media, media design, media control, user experience, and respective system planning. Entrepreneurial projects allow students to gain respective practical experience.
- Fundamentals: Business administration, communication and IT (40%)
- Major (30%)
- Scientific working | R & D | Internship (20%)
- English & Social Skills (10%)