This bachelor program combines management, communication, and IT – three key areas that form the essential foundation for modern business leadership. Students have the opportunity to specialize: both in the design and implementation of communication systems, for instance, in digital marketing; as well as in IT-supported strategic business management, such as in e-business. These are referred to as the majors media and management.
This degree program prepares students to tackle the challenges and opportunities of digital transformation. In a world heavily influenced by innovative information technologies and digital communication, this is without a question a competitive advantage. The rapidly increasing demand for professionals who excel in a combination of business, communication, and IT, expertise is an opportunity for our alumni to shape the future.
Major Management
In the management major, students are prepared to successfully tackle complex challenges in business management. The focus is on Enterprise Resource Planning Systems, Business Intelligence & Business Analytics, Data Science application, and Cyber Security. The management camp at the end of the fourth semester complements the specialization with either a practice-oriented case study from the automotive industry or finance, including cryptocurrencies, allowing for a holistic integration of the acquired knowledge.
Major Media
The media major focuses on communication, media, and campaign planning, user experience design, data storytelling, and organizational design. Students learn to develop innovative communication strategies and effectively utilize digital media. The media camp at the end of the fourth semester supplements theoretical knowledge with practical application and fosters a comprehensive perspective, whether in the field of media production or alternatively in the gaming industry.
