Business today would be unthinkable without the internet. Cyberspace has fundamentally changed the way success in the market place is achieved. A company website is just the tip of the iceberg: buying behaviour is changing constantly, and online marketing has become an increasingly important selling strategy. Globalisation and cost pressures have made the internet the key tool for information and communication in the B-2-B marketplace. Today, any enterprise faces a huge variety of concommitant challenges in different areas including in marketing and management, and dealing with the pressures created by the World Wide Web and the social and ethical concerns of society.
Our degree programme "Marketing and Electronic Business" (MEB) addresses all these key issues and offers a profound economic and interdisciplinary education that aims to provide answers to many complex problems.
The Bachelor’s degree programme offers a profound economical and interdisciplinary education focusing on:Marketing und e-marketing, Electronic business, Internet and IT, Business administration/management
Understanding, developing and implementing business models, Social skills, Team-leading skills and an international outlook