FH Kufstein Tirol

Marketing & Communication Management

  • BA
  • Full-time
  • German
  • 6 Semester
  • Kufstein
  • 33 Places
Application period
from 25.10.2023 to 02.06.2024

The full-time Bachelor’s program Marketing & Communication Management builds on business administration principles to offer a solid academic grounding in the fields of marketing, media and communication. The combination of theoretical and practical teaching content enables students to think and act in an analytical, innovative and creative way.

Relevance to practice & professional competences

Classes covering the subject-content adopt a practical approach to the subject from the outset. Under the guidance of a coach, students work independently on practice-based projects to fulfill commissions specified by partners from the marketing, media & communication industry. Particularly great value is placed on the training of social skills: here the foremost priorities are presentation, communication, negotiation and selling techniques as well as team and conflict management skills.
Classes taught in English extend the students’ vocabulary and thereby underpin their linguistic competence. A semester abroad at one of more than 215 partner universities fosters intercultural competence.

Entry requirements

Applicants must fulfill at least one of the following criteria:
- General higher education entrance qualification
- Respective Certificate of General Educational Development
- Vocational Matriculation Examination
- School leaving certificate of (at least) a three-year vocational high school or certificate of a dual education system (specified apprenticeship) including additional exams within the first semester in the subjects mathematics, German and English.
- A German qualification to study at universities of applied sciences (deutsche Fachhochschulreife) relevant to the degree program including additional exams within the first semester in the subjects mathematics, German and English.
- Practical work experience is an advantage


Application mode:
Online application

Application time:

Appointment for the admissions process:

Admission procedure:
Admissions Interview, either online via MS Teams or on site at the campus in Kufstein. Weighting: 90% admissions interview, 10% professional experience.

Start of studies:
Winter semester (end of September)

Study information days:
Open House: 30.11.2024; 01.02.2025; 05.04.2025

Tuition fee:
Per semester: tuition € 363.36 plus Austrian Student Union Fee


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