Do you have a talent for marketing and communication? Then our full-time bachelor's program is ideal for you. In this practice-driven and forward-thinking program, you'll learn to leverage the digital world and AI to create successful campaigns.
Our Marketing & Communication Management degree program provides thorough training, building on business fundamentals and offering in-depth expertise in marketing, media, and communication. By blending theory with practice, students are equipped to think both analytically and creatively. The program emphasizes advertising psychology, brand management, content creation, and the use of generative AI. Case studies, real-world projects, a semester abroad, and an internship enhance practical knowledge and develop social skills. Graduates are ideally prepared for careers in marketing management, communications consulting, and brand management.
What You Will Learn
- Independent marketing projects: planning, implementation, control
- Print & Online: Strategic marketing planning & implementation
- Classic & digital campaigns: operational implementation
- Touchpoint optimization: focusing on customer value
- Sound market and media analysis
- Define and track KPIs
- Development of national and international PR and communication strategies
- Strategic brand development
Popular Occupational Fields
- Marketing management
- Communications management
- Brand management
- Marketing and communications consulting
- Content management
