The full-time Bachelor’s program Marketing & Communication Management builds on business administration principles to offer a solid academic grounding in the fields of marketing, media and communication. The combination of theoretical and practical teaching content enables students to think and act in an analytical, innovative and creative way.
Relevance to practice & professional competences
Classes covering the subject-content adopt a practical approach to the subject from the outset. Under the guidance of a coach, students work independently on practice-based projects to fulfill commissions specified by partners from the marketing, media & communication industry. Particularly great value is placed on the training of social skills: here the foremost priorities are presentation, communication, negotiation and selling techniques as well as team and conflict management skills.
Classes taught in English extend the students’ vocabulary and thereby underpin their linguistic competence. A semester abroad at one of more than 215 partner universities fosters intercultural competence.