A Bachelor’s degree in Marketing & Sales stands for high-quality. The curriculum is geared towards providing students with comprehensive specialist knowledge in the areas of marketing and sales and developing students’ social skills in just six semesters.
Experts from the business world make up the majority of our teaching staff. Practical aspects are very important and business field projects are carried out from the third semester. An internship is also compulsory both for full-time and part-time students
Focus & Qualifications
At the beginning of the degree program, students are taught the basics of business and law. In the third and the fourth semester, marketing and sales are studied in more detail. The last stage of a degree program serves to put the gained theoretical knowledge into practice, to write a Bachelor’s thesis and to specialize in a specific area. Social skills are also developed throughout the program.
Focus of the degree program
- Comprehensive specialist knowledge in marketing, sales, business and social skills
- Connection of digital and analog marketing
- Development of profound marketing and sales concepts
- Customer retention concepts
- Specialization: Six electives* (4th semester, 120 teaching units)
– Mobile Marketing*
– Influencer Marketing*
– Event Management*
– Performance Control and Resilience in Sales
– Open Business*
– Communication, Marketing & Sales in European Markets*
(* taught in English)
Highlights
- Marketing allrounder in 3 years with competences in online and mobile marketing
- Projects
- Many innovative specialization possibilities
- International internship
