In just three years, you can become an all-rounder inmarketing and sales: Experts with a broad perspective are in high demand in the rapidly evolving media landscape. This degree program provides you with extensive and in-depth knowledge in all traditional and digital marketing and sales disciplines. You will be prepared for a job in a digitally networked world because of the high level of practical orientation and the emphasis on sustainability.
Highlights
- Digital marketing with hands-on skills in (social) media planning and data-driven advertising
- Sales focus: smart selling and individual sales coaching via Web Analytics Lab
- Business field projects with well-known brands and companies
- Innovative specialization in marketing & sales through electives
Focus & Qualifications
- Marketing strategy, marketing mix and business skills
- Networking of digital and classic marketing social media, e-commerce and media management
- Know-how in sales and key account management
- Data Driven Marketing & Sales and Big Data
- Market research and customer behavior
- Specialization in electives such as Social Media, Content Creation & Influencer Marketing, Data Driven Marketing and Event Management & Live Marketing
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