FHWien der WKW

Marketing & Sales

  • BA
  • Full-time, Extra occupational
  • German
  • 6 semesters
  • Vienna
  • 68 places (34 Full-time, 34 Extra occupational)

A Bachelor’s degree in Marketing & Sales stands for high-quality. The curriculum is geared towards providing students with comprehensive specialist knowledge in the areas of marketing and sales and developing students’ social skills in just six semesters.

Experts from the business world make up the majority of our teaching staff. Practical aspects are very important and business field projects are carried out from the third semester. An internship is also compulsory both for full-time and part-time students

    Focus & Qualifications

    At the beginning of the degree program, students are taught the basics of business and law. In the third and the fourth semester, marketing and sales are studied in more detail. The last stage of a degree program serves to put the gained theoretical knowledge into practice, to write a Bachelor’s thesis and to specialize in a specific area. Social skills are also developed throughout the program.

    Focus of the degree program

    • Comprehensive specialist knowledge in marketing, sales, business and social skills
    • Connection of digital and analog marketing
    • Development of profound marketing and sales concepts
    • Customer retention concepts
    • Specialization: Six electives*  (4th semester, 120 teaching units)
      – Mobile Marketing*
      – Influencer Marketing*
      – Event Management*
      – Performance Control and Resilience in Sales
      – Open Business*
      – Communication, Marketing & Sales in European Markets*

    (* taught in English)


    • Marketing allrounder in 3 years with competences in online and mobile marketing
    • Projects
    • Many innovative specialization possibilities
    • International internship

    Entry requirements

    University entrance qualification or professional qualification with additional examinations


    Application mode:

    Application time:
    January 10 to March 27, 2023

    Appointment for the admissions process:
    April, May, June

    Admission procedure:
    Online registration, sending application documents, computer-based admissions test, degree-program specific admissions procedure

    Start of studies:

    Study information days:
    Dates on the website: https://www.fh-wien.ac.at/en/?cat=36&post_type=event#start

    Tuition fee:
    Euro 363.36 per semester (excl. Austrian students’ union fee)

    From the 5th semester for at least 450 hours, transfer credit(s) possible for students working in a related field

    More Studies
    Business, Media & Design
    • FHWien der WKW
    • Bachelor degree programme
    • Extra occupational
    Media & Design, Engineering
    • University of Applied Sciences Technikum Vienna
    • Master degree programme
    Media & Design, Engineering
    • FH Upper Austria
    • Bachelor degree programme