The Bachelor degree programme in Marketing & Sales at CAMPUS 02 University of Applied Sciences provides you with in-depth specialist knowledge in the areas of marketing and sales – combined with practical application. You will learn how to develop successful strategies, market products in a targeted manner and optimise sales processes in a sustainable way.
In addition to the fundamentals of business administration, you will gain in-depth insights into marketing & sales management, market research, communication management, consumer behaviour, sales performance and AI data analytics. Modern teaching methods ensure that theory and practice are closely interlinked.
During your studies, you will work on practical projects with companies and can apply your knowledge immediately. An integrated professional internship offers you additional valuable insights into the working world. International opportunities such as a semester abroad or an internship abroad will expand your intercultural skills. In addition, you will have the opportunity to tailor your studies to your personal interests through a wide range of elective courses.
The programme is offered both full-time and part-time – flexible and practice-oriented. This gives you the perfect preparation for a career in marketing and sales management in an increasingly digital and global economy.
