The Master’s degree program in Marketing & Sales Management is a two year practice-oriented part-time course. It offers an extensive specialization on strategic tasks for persons with leadership responsibility in marketing and sales.
Focus & Qualifications
- Deepening and linking specialist knowledge in marketing and sales
- Digital tools for marketing and sales support
- Internal management of the marketing and sales organization (personal leadership, controlling)
- Market analysis, CRM and data mining, Web Analytics Lab
- Strategic alignment of the company to the market (strategic leadership)