FHWien der WKW

Marketing & Sales Management

  • MA
  • Extra occupational
  • German
  • 4 semesters
  • Vienna
  • 37 places

The Master’s degree program in Marketing & Sales Management is a two year practice-oriented part-time course. It offers an extensive specialization on strategic tasks for persons with leadership responsibility in marketing and sales.

Focus & Qualifications

  • Deepening and linking specialist knowledge in marketing and sales
  • Digital tools for marketing and sales support
  • Internal management of the marketing and sales organization (personal leadership, controlling)
  • Market analysis, CRM and data mining, Web Analytics Lab
  • Strategic alignment of the company to the market (strategic leadership)

Entry requirements

Completed relevant Bachelor’s degree program or completed degree with equal academic value at a recognized domestic or international post-secondary educational institution


Application mode:

Application time:
January 10 to March 27, 2023

Appointment for the admissions process:
March, April, May

Admission procedure:
Online registration, sending application documents, computer-based admissions test, degree-program specific admissions procedure

Start of studies:

Study information days:
Dates on the website: https://www.fh-wien.ac.at/en/?cat=36&post_type=event#start

Tuition fee:
Euro 363.36 per semester (excl. Austrian students’ union fee)

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