St. Pölten University of Applied Sciences

Media Management

  • BA
  • German
  • 6 Semester
  • FH St. Pölten
  • 44 Places

Journalism Skills and Business Know-How

Combine expertise in media and economics with basic journalistic competencies for print, radio, TV and online. In addition to a solid theoretical education, the practice labs provide you with the necessary practical know-how for a beneficial cooperation with journalists.

Add business and management skills to the mix and receive the ideal preparation for a business activity in media companies – graduates will be among the most sought-after specialists in the media realm.

Course Contents

Basic Studies (1st & 2nd Semester)

  • In the first year, you will learn a wide range of media-related basics from the areas of business, politics, technology, marketing, content, science and research.
  • In the first four semesters, the how-to project weeks support you in reflecting on what you have learned and applying it in projects with a focus on entertainment, news, interactive media and education using case studies from well-known media companies.

Advanced Studies (3rd & 4th Semester)

  • Acquire in-depth knowledge in the areas of media management & strategy and innovation & leadership.
  • Produce and publish hands on in four media genres (online, print, audio, moving image and cross-media).
  • In the third and fourth semesters, choose one elective module each that best suits your interests.
Elective modules in the 3rd and 4th semester

Set a focus - choose one of the following elective modules in the 3rd semester:

  • Process Management & Organizational Design
  • Key Account Management, Sales & Distribution
  • Business Development, Games & Music
In the 4th semester you have the following modules to choose from:
  • Editorial Management & Content
  • Media Sociology, Gender and Diversity
  • European Media Policy & Policy Building

Alternatively, you can attend the elective module Ad Creation & Design for 2 semesters, which focuses on social media.

Ad Creation & Design: Produce and Publish Hands On in Four Practical Labs

  • Online is arguably the most diverse medium - learn from practitioners what counts today and what matters.
  • In print, learn all the steps that are important for magazine productions, from finding interview partners for articles to sales, printing and distribution.
  • Go into the studio in the radio practice lab and learn how to inspire audiences with audio productions.
  • Shoulder a camera in the Moving Image Practice Lab or pick up your smartphone and learn video skills.
  • In addition, there are courses in investigative research and cross-media work.

Professional internship and mediaLab (5th & 6th semester).

  • In the third year, apply your knowledge in a large media project, gladly interdisciplinary networked.
  • The program concludes in the 6th semester with the mandatory professional internship, which can be completed in Germany or abroad, and a bachelor's thesis.


In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.

Career Prospects

  • Programme designer and planner for TV and radio
  • Production manager in film and TV
  • Editor(-in-chief) in publishing companies
  • Content manager: cross-media & multi-media
  • Media marketing and sales expert
  • Media sales consultant
  • Media project manager and controller
  • Developer of new business models
  • Corporate manager or assistant to the management

Entry requirements

General university entrance qualification or a relevant professional qualification


Application mode:
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Application time:
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Appointment for the admissions process:
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Admission procedure:
Online application, written entrance test (knowledge test and English) and personal interview

Start of studies:
annually in September

Tuition fee:
EUR 363.36 + ÖH contribution

Internship in the 6. semester

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