St. Pölten University of Applied Sciences

Media Management

  • BA
  • German
  • 6 Semester
  • FH St. Pölten
  • 44 Places

Journalism Skills and Business Know-How

Combine expertise in media and economics with basic journalistic competencies for print, radio, TV and online. In addition to a solid theoretical education, the practice labs provide you with the necessary practical know-how for a beneficial cooperation with journalists.

Add business and management skills to the mix and receive the ideal preparation for a business activity in media companies – graduates will be among the most sought-after specialists in the media realm.

Course Contents

Basic Studies (1st to 3rd Semesters)

  • Management & communications: economics and law, corporate management, languages and soft skills
  • Media & journalism
  • Scientific work & market research

The programme is divided into foundation (semesters 1-3) and advanced modules (semesters 4-6). In semester 3, students have the opportunity to spend a semester abroad at one of our numerous partner universities.

Advanced Studies (4th to 6th semester)

The in-depth module allows you to specialise in a subject. In addition to the compulsory elective modules Corporate Management, Media Science and Trends in Media Technology, you can choose two of the following three modules:

  • Strategic Management
  • Content Management
  • Marketing and Sales

At the end of the programme, students complete a compulsory internship in Austria or abroad, as well as a dissertation.

Career Prospects

  • Programme designer and planner for TV and radio
  • Production manager in film and TV
  • Editor(-in-chief) in publishing companies
  • Content manager: cross-media & multi-media
  • Media marketing and sales expert
  • Media sales consultant
  • Media project manager and controller
  • Developer of new business models
  • Corporate manager or assistant to the management

Entry requirements

General university entrance qualification or a relevant professional qualification


Application mode:
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Application time:
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Appointment for the admissions process:
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Admission procedure:
Online application, written entrance test (knowledge test and English) and personal interview

Start of studies:
annually in September

Tuition fee:
EUR 363.36 + ÖH contribution

Internship in the 6. semester

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