The new degree programme SME-Management & Entrepreneurship offers a practical management education at university level, aiming at the characteristics and challenges of small and medium enterprises (SMEs) and start-ups.
Under the theme competence - innovation - tradition the acquisition of skills is the main focus, which under the terms of the increasing external pressure allow for change and innovative solutions for successful business development. On the one hand, it promotes the benefits of the traditional long-term orientation of SMEs, such as specialist employee binding, and on the other hand, it structurally and competently learns to deal with structural resources and skills shortages as well as dealing in a solution-oriented way with financing, recruiting qualified personnel.
