Our part-time bachelor's program combines business fundamentals with real-world experience, enabling you to think analytically, innovatively, and creatively. Join a forward-thinking community in the exciting fields of sport, culture and event management!
This degree program offers comprehensive education for creative and motivated individuals aiming to work in the dynamic fields of sports, culture, or events. The program combines in-depth theoretical and practical management knowledge with specialized skills tailored to these industries. It covers emerging trends such as digitalization, sustainability, and AI, as well as marketing, communication, and social considerations. Partnerships with companies and organizations provide students with valuable networking opportunities early in their studies.
What You Will Learn
- Sports management and sports science
- Cultural management and cultural studies
- General management and business skills
- Economic and socio-political interrelationships
- Event management and event sciences
- Social skills
- Practical experience
- Scientific methods
Popular Occupational Fields
- Sports management: sports marketing and sports communications agencies, sports associations, organizing committees of major sporting events, sporting goods industry and trade
- Cultural management: cultural institutions such as museums, opera houses, theaters, concert halls; festivals, film and music industry and creative companies
- Event management: event agencies, conference and convention centers, trade show and convention agencies, corporate marketing departments
