In this degree program, students acquire knowledge in business administration, expertise in the sports and cultural sciences as well as special skills in management. With respect to the Kufstein Approach, the elements of the curriculum are not strung together in an additive sense, but rather are connected in a highly integrative way. The program’s focus on marketing and communications management as well as on multimedia is just one of the aspects that makes it so unique. In terms of this interdisciplinary perspective, the different conditions and structural requirements pertaining to the management of sports and cultural enterprises are identified and discussed.
APPLIED LEARNING AND INTERNATIONALITY
An interesting feature of the program is that students are challenged to put theory into practice by means of integrative case studies and projects carried out in cooperation with partners in the fields of science, sports and culture. Students also develop a strong international orientation by attending a number of major courses held in English and by studying a second foreign language. Thus the degree program aims to meet the specific professional demands made by the sports, culture and event industries.