FHWien der WKW

Urban Tourism & Visitor Economy Management

  • MA
  • Berufsbegleitend
  • Englisch
  • 4 Semester
  • Wien
  • 35 Plätze

Rethinking Tourism. Driving Change. Discover the potential for sustainable urban tourism and shape the future of international city destinations. We prepare you for careers where you can balance the needs of visitors, locals and the visitor economy.

Focus & Qualifications

  • Sustainable approach towards the development of urban tourism destinations
    • systemic visitor economy management
    • urban planning
    • urban mobility concepts
  • Innovative developments and potentials in a smart tourism environment
    • ICTs and data-thinking for tourism destinations
    • tourism intelligence systems
    • smart city standards in destinations
  • Leadership skills to facilitate change in tourism
    • creativity and facilitation techniques for planning and implementing tourism projects
    • change management and transformation
    • strategic sustainability and ethics in change processes


  • First-of-its-kind study program focusing on the visitor economy and urban destination management
  • Internationalprogram offered in English
  • Case-studies
  • Expert talks
  • Field trips
  • Practical projects
  • Choice of electives or traineeship or a consultancy project in the 3rd semester
  • Job-friendly study schedule with blocked courses and approximately 50% online activities
  • Individual knowledge transfer in all semesters

Entry requirements

Completed relevant Bachelor’s degree program or completed degree with equal academic value at a recognized domestic or international post-secondary educational institution


Application mode:

Application time:
January 10 to March 27, 2023

Appointment for the admissions process:
March, April, May

Admission procedure:
Online registration, sending application documents, computer-based admissions test, degree-program specific admissions procedure (individual interview)

Start of studies:

Study information days:
Dates on the website: https://www.fh-wien.ac.at/en/?cat=59&post_type=event#start

Tuition fee:
Euro 363.36 per semester (excl. Austrian students’ union fee)

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