FH Upper Austria

Agricultural Management and Innovations

  • MA
  • German
  • 4 Semester
  • FH OÖ Campus Steyr
  • 15 Places
Application period

Digitalization, technological developments, market changes and challenging global and climatic trends underline an ongoing transformation in agricultural production and the agricultural economy as a whole. Modern farms are developing in the direction of commercial enterprises, service and trading companies, both with increasing farm sizes and through new strategic orientations and specializations (e.g. direct marketing of agricultural products, special fruit cultivation, services, etc.). Management and leadership skills are in equal demand here, as is the constant willingness and the associated skills to recognize trends, to understand digitization, to develop innovations into products, to apply digitally supported marketing and to implement all of this throughout the company - also as independent entrepreneurs.

The Master's program "Agricultural Management and Innovations" offers a comprehensive management education at the highest quality level. It combines scientific depth with high practical relevance and focuses on:

Competence area management and leadership

Investment decisions, forms of financing, controlling, external accounting, etc.

Operational development and business development

Legislative parameters

Competence area agri-business and innovation

Global agricultural value chains and supply chains

Innovation management, digital business models

Organizational knowledge, decision-making structures

Current technologies and applications in agribusiness

Digitalization and marketing

Concepts, mechanisms, structures in PR, communication, etc.

Digital marketing and e-commerce

Product management and cross-channel marketing

Methodological and transfer competence

Entry requirements

Completion of at least a 6 semester specialized relevant Bachelor's degree or a comparable higher education at university level. For international applicants: a profound knowledge of German is required.


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