Digitalization, technological developments, market changes and challenging global and climatic trends underline an ongoing transformation in agricultural production and the agricultural economy as a whole. Modern farms are developing in the direction of commercial enterprises, service and trading companies, both with increasing farm sizes and through new strategic orientations and specializations (e.g. direct marketing of agricultural products, special fruit cultivation, services, etc.). Management and leadership skills are in equal demand here, as is the constant willingness and the associated skills to recognize trends, to understand digitization, to develop innovations into products, to apply digitally supported marketing and to implement all of this throughout the company - also as independent entrepreneurs.
The Master's program "Agricultural Management and Innovations" offers a comprehensive management education at the highest quality level. It combines scientific depth with high practical relevance and focuses on:
Competence area management and leadership
Investment decisions, forms of financing, controlling, external accounting, etc.
Operational development and business development
Competence area agri-business and innovation
Global agricultural value chains and supply chains
Innovation management, digital business models
Organizational knowledge, decision-making structures
Current technologies and applications in agribusiness
Digitalization and marketing
Concepts, mechanisms, structures in PR, communication, etc.
Digital marketing and e-commerce
Product management and cross-channel marketing
Methodological and transfer competence