The basis of this degree program is an in-depth knowledge of business management. Building on this understanding, fundamental skills in the fields of entrepreneurship and General management are also taught. The main aim of the program is to prepare students for independent entrepreneurial activities or leadership roles in middle management.
Based on the in-depth education of this degree program, graduates are able to plan, guide, and realize the founding of a company with all its aspects in a highly competent manner. They are further able to take on the succession and management of (family) companies and to design, implement and control management decisions. Thanks to sound training, graduates are qualified to plan, steer and realize the start-up of a company with all its challenges; a holistic and entrepreneurial approach is always at the foreground. With the help of the acquired, management skills, the future core task of graduates involves being in control of their own business as well as that of other companies and organizations. Students are provided with expertise in a variety of areas, ranging from management-oriented business studies, Introduction to Economics, strategy and market orientation to process management and entrepreneurship. In addition, studies include social skills training and most notably practical project work.