FH Upper Austria

Global Sales and Marketing

  • MA
  • English
  • 4 Semester
  • Steyr Campus
  • 35 Places
Application period

In-depth Know-how and Leadership Skills in Sales Management and Marketing Activities

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree programme is on emerging markets.

Career Profile

The Master’s degree programme Global Sales and Marketing equips the students with skills and knowledge to DEVELOP and MANAGE future marketing and sales activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalisation and digitalisation of the world economy. A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own company.

Study Focus

→ B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods and industrial services including background challenges of a cross-cultural character.

→ Sales and Sales Management: ability to conceptualise, evaluate, push forward and control strategic sales decisions.

→ Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind.

→ Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.

→ Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.

Entry requirements

→ Completed Bachelor’s or Master’s degree in Business Administration or similar fields.
→ For Details see fh-ooe.at/gsm-master


Application mode:

Appointment for the admissions process:
after the closing dates for applications

Admission procedure:
→ personal interview, tests and case study

Start of studies:
winter semester

Study information days:

Tuition fee:
→ EU/EEA citizens: 363.36 EUR per semester (plus Austrian Student Union fee). → Citizens from non-EU/EEA countries: 726.72 EUR per semester (plus Austrian Student Union fee). Scholarships available.

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