In-depth Know-how and Leadership Skills in Sales Management and Marketing Activities
Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery, technological goods and services and sustainable solutions. These global operations generate a high demand for suitably qualified marketing and sales personnel. The geographical focus of the degree programme is on emerging markets.
Career Profile
The Master’s degree programme Global Sales and Marketing equips the students with skills and knowledge to DEVELOP and MANAGE future marketing and sales activities for international companies. For such managers, it is essential to be aware of cross-cultural challenges created by the globalisation and digitalisation of the world economy. A typical job description would be a management position in a subsidiary of a European company, brand manager, key account manager or marketing and sales manager. In addition, the course offers an excellent basis for entrepreneurs wishing to set up their own company.
Study Focus
→ B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods and industrial services including background challenges of a cross-cultural character.
→ Sales and Sales Management: ability to conceptualise, evaluate, push forward and control strategic sales decisions.
→ Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind.
→ Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.
→ Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.
