FH Salzburg

Innovation & Management in Tourism

  • MA
  • Extra occupational
  • English
  • 4 Semesters
  • Urstein Campus
  • 34 Places
Application period
from 01.11.2021

Tourism is increasingly about how travellers experience places. To react to this changing nature of tourism, the master programme “Innovation & Management in Tourism” equips you with the skills you need to become a highly qualified manager in the international tourism sector. Learn how to identify new trends, meet new traveller demands and become an active contributor to tomorrow’s tourism trade.

Experience Design:

    Psychological & Sociological Phenomena in Tourism
    Experience Design Theory, Case Studies & Projects
    Attraction Management


    Global Impact of New Media
    Social Networks & Mobile Applications
    Economic & Social Consequences
    eTourism Fundamentals, Theories & Research Projects


    Human Resource Management & Leadership
    Business Develpoment & Business Planning
    Change Management
    Business Ethics

Entry requirements

Relevant higher education degree (Bachelor's degree or diploma) from a domestic or foreign higher education institution or completion of equivalent studies at a post-secondary educational institution


Appointment for the admissions process:
Please note the current application and submission deadlines on the FH Salzburg website

Admission procedure:
1) Online application at the FH Salzburg website, 2) Personal presentation

Start of studies:

Study information days:
Info-Saturday: 04.12.2021, Open House 11.03.2022

Tuition fee:
363 Euro per semester + ÖH-fee

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