FH Burgenland

International Wine Marketing

  • MA
  • German
  • 4 Semester
  • Eisenstadt
  • 24 Places

The Master's programme aims to train and develop experts for a career in the wine industry and related sectors.

This is the right study programme for you if you are interested in marketing and wine and are looking for a complement to traditional, production-oriented management.

The programme offers the unique opportunity in Austria to train for a career in the wine industry and related sectors at Master's level. In the process, students develop into experts in marketing management - as a promising complement to traditional, production-oriented management. Project practice and a series of excursions to important, international wine-growing regions are highlighted.


  • The only part-time degree programme with a focus on wine marketing in the entire German-speaking world
  • high degree of internationality through excursions to European wine countries, international guest lecturers and students with varied professional backgrounds
  • wide range of topics - viticulture, basic oenological knowledge, marketing management, digital marketing, sensor technology, implementation of trade fairs and projects
  • High practical relevance through international lecturers from the university sector and the wine industry
  • Acquisition of industry-specific English skills
  • Study in the middle of one of the most important wine-growing regions in Austria


After graduation, our graduates work in management positions in wineries and wine businesses, in trading companies, with marketing agencies, trade fair and event organisers, marketing organisations, in tourist institutions and specialist media in the fields of:

Marketing and sales
in wineries, cellars or in the wine trade

Purchasing and sales
for trading companies from classic food retailers to specialised online traders

Food & Beverage Management
in hotels, gastronomy and tourism management

Print and online editing
for trade and consumer magazines in the wine and tourism industry

Entry requirements

Completion of a post-secondary level programme of at least three years at an accredited domestic or foreign education institute, e.g. a bachelor´s degree, a master´s degree or a doctoral degree from a university or a university of applied sciences. For m


Application mode:
apply online at http://www.fh-burgenland.at/anmeldung

Application time:
31 May

Admission procedure:
Candidates are invited for an interview

Start of studies:

Study information days:
every first Saturday (10.00 -12.00) in the month

Tuition fee:
no tuition fees

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