The Master's programme aims to train and develop experts for a career in the wine industry and related sectors.
This is the right study programme for you if you are interested in marketing and wine and are looking for a complement to traditional, production-oriented management.
The programme offers the unique opportunity in Austria to train for a career in the wine industry and related sectors at Master's level. In the process, students develop into experts in marketing management - as a promising complement to traditional, production-oriented management. Project practice and a series of excursions to important, international wine-growing regions are highlighted.