FH Kufstein Tirol

Marketing & Communication Management

  • BA
  • Extra occupational
  • German
  • 6 Semester
  • Kufstein
  • 27 Places
Application period
from 01.10.2024 to 08.06.2025

Do you have a talent for marketing and communication? Then our part-time bachelor's program is ideal for you. In this practice-driven and forward-thinking program, you'll learn to leverage the digital world and AI to create successful campaigns.

This degree program offers in-depth knowledge in marketing, media, and communication. By blending theory with practical experience, it prepares students to tackle the challenges of today’s marketing landscape. Special emphasis is placed on advertising psychology, brand management, and the use of generative AI, along with project management and social skills. With a flexible format that includes 50% blended learning and eLearning, this program is ideal for working professionals. Graduates are well-equipped for diverse roles in marketing and communications.

What You Will Learn

  • Independent marketing projects: planning, implementation, control
  • Print & Online: Strategic marketing planning & implementation
  • Classic & digital campaigns: operational implementation
  • Touchpoint optimization: focusing on customer value
  • Sound market and media analysis
  • Define and track KPIs
  • Development of national and international PR and communication strategies
  • Strategic brand development

Popular Occupational Fields

  • Marketing management
  • Communications management
  • Brand management
  • Marketing and communications consulting
  • Content management

Entry requirements

Applicants must fulfill at least one of the following criteria:
- General higher education entrance qualification
- Respective Certificate of General Educational Development
- Vocational Matriculation Examination
- School leaving certificate of (at least) a three-year vocational high school or certificate of a dual education system (specified apprenticeship) including additional exams within the first semester in the subjects mathematics, German and English.
- A German qualification to study at universities of applied sciences (deutsche Fachhochschulreife) relevant to the degree program including additional exams within the first semester in the subjects mathematics, German and English.
- Practical work experience is an advantage

Appointment

Application mode:
Online application

Application time:
https://www.fh-kufstein.ac.at/en/admissions/admission-deadlines

Appointment for the admissions process:
https://www.fh-kufstein.ac.at/en/admissions/admission-deadlines

Admission procedure:
Admissions Interview, either online via MS Teams or on site at the campus in Kufstein. Weighting: 90% admissions interview, 10% professional experience.

Start of studies:
Winter semester (end of September)

Study information days:
Open House: 30.11.2024; 01.02.2025; 05.04.2025

Tuition fee:
Per semester: tuition € 363.36 plus Austrian Student Union Fee

Internship:
no

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