Do you have a talent for marketing and communication? Then our part-time bachelor's program is ideal for you. In this practice-driven and forward-thinking program, you'll learn to leverage the digital world and AI to create successful campaigns.
This degree program offers in-depth knowledge in marketing, media, and communication. By blending theory with practical experience, it prepares students to tackle the challenges of today’s marketing landscape. Special emphasis is placed on advertising psychology, brand management, and the use of generative AI, along with project management and social skills. With a flexible format that includes 50% blended learning and eLearning, this program is ideal for working professionals. Graduates are well-equipped for diverse roles in marketing and communications.
What You Will Learn
- Independent marketing projects: planning, implementation, control
- Print & Online: Strategic marketing planning & implementation
- Classic & digital campaigns: operational implementation
- Touchpoint optimization: focusing on customer value
- Sound market and media analysis
- Define and track KPIs
- Development of national and international PR and communication strategies
- Strategic brand development
Popular Occupational Fields
- Marketing management
- Communications management
- Brand management
- Marketing and communications consulting
- Content management
