Marketing

Do you enjoy working in a creative, dynamic, and international environment? You like planning and implementing marketing and communications strategies? Compatible with part-time employment, our English-language Marketing master degree programme is tailor-made for you, with major tracks in Tourism and Service Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.

What to expect from the master programme

• Theoretical knowledge: You will acquire knowledge in strategic marketing management, brand management, digital marketing, communication skills and market research.
• Electives: They help to bring you up to speed for jobs in highly attractive business sectors. You can choose one of 3 majors.
• Practical elements: In semester 3 you will work on real-life, course-related customer projects in collaboration with and on behalf of companies. During the "mobility window" in semester 4 you have the chance to complete an internship at a company of your choice or a semester abroad.

Choose one of 3 electives!

• Tourism and Service Marketing
• Fashion and Lifestyle Marketing
• Retail and Shopper Marketing

Career paths

Graduates of the Marketing master degree programme will have the skills required to perform expert tasks in a domestic or international professional environment and as part of a team, to take the initiative and to communicate effectively. You will have the necessary knowledge, skills and competences to identify problems in interdisciplinary settings and independently devise creative solutions. After graduating you will be qualified to take on the following positions in various industries:

• Brand manager
• Business development manager
• Channel manager
• Consultant 
• Destination manager
• E-commerce manager
• Event manager
• Key account manager
• Cultural venue manager
• Marketing manager
• Retail marketing manager
• Location Manager
• Store manager
• Supply chain manager
• Travel manager

Appointment

Application mode:
Online application

Application time:
15.05.2023

Appointment for the admissions process:
As of February 2023

Admission procedure:
Admission interview

Start of studies:
October 2023

Study information days:
http://fhkre.ms/info-events

Tuition fee:
Students from EU/EEA countries: € 363.36 + € 20.70 ÖH contribution per semester. Non-EU nationals: € 200 registration fee (one-time) and € 3,900 EUR + € 20.70 ÖH contribution per semester

Internship:
not mandatory but possible