Marketing

Do you enjoy working in a creative, dynamic, and international environment? You like planning and implementing marketing and communications strategies? Compatible with part-time employment, our English-language Marketing master degree programme is tailor-made for you, with major tracks in Tourism and Service Marketing, Fashion and Lifestyle Marketing, and Retail and Shopper Marketing.

What to expect from this master programme

• Marketing management includes planning, implementing, and monitoring of all corporate activities geared towards meeting customers’ current and future needs. This demands a detailed understanding of consumer behaviour, online and offline marketing channels, as well as creative approaches to developing products and services. Artificial Intelligence and behavioural analytics support market research and the creation of marketing campaigns.
• Electives: They help to bring you up to speed for jobs in highly attractive business sectors. You can choose one of 3 majors.
• Mobility Window: The programme does not include a compulsory internship or exchange semester. However, in semester 4 you can either complete an internship with an employer of you choice or spend a semester abroad.

Choose one of 3 electives!

• Tourism and Service Marketing
• Fashion and Lifestyle Marketing
• Retail and Shopper Marketing

Career options

Graduates of the Marketing master degree programme have excellent career prospects. Potential fields of work include:

• brand manager
• business development manager
• channel manager
• consultant 
• destination manager
• e-commerce manager
• event manager
• key account manager
• cultural venue manager
• marketing manager
• retail marketing manager
• location Manager
• store manager
• supply chain manager
• travel manager

Appointment

Application mode:
Online application

Application time:
15.05.2025

Appointment for the admissions process:
As of February 2025

Admission procedure:
Admission interview

Start of studies:
October 2025

Study information days:
https://www.imc.ac.at/en/about-us/media-press/events/

Tuition fee:
Students from EU/EEA countries: € 363.36 + the Austrian National Union of Students (ÖH) dues amount per semester.

Internship:
not mandatory but possible