Are you considering a career in international sport, culture and event management? Our full-time, English-language Master's program offers you the perfect combination of theory and practice, enabling you to think and act analytically, innovatively and creatively. Take the next step!
The Master's in Sports, Culture & Event Management is designed for creative and dedicated individuals who want to enter the dynamic world of sport, culture or events. Students will receive a solid theoretical and practical education, as well as strategic management skills. The curriculum incorporates new developments such as digitalization, sustainability and AI, and provides a comprehensive education in leadership and social skills. The program is taught entirely in English and is tailored for international students.
What You Will Learn
- Sports management and sports science
- Cultural management and cultural studies
- Event management and event sciences
- Strategic management
- economic and socio-political contexts of the industries
- Social and leadership skills
- Practical experience
- Scientific methods
Popular Occupational Fields
- Sports management: sports marketing & sports communication agencies, sports federations, organizing committees of major sports events, sporting goods industry & trade
- Cultural management: cultural institutions such as museums, opera houses, theatres, concert halls; festivals, film & music industry and companies in the creative industries
- Event management: event agencies, conference & congress centres, trade fair & congress agencies, corporate marketing departments
